Technology Content Marketing Blog: Buyer Research
Interview with a High-Tech Sales Executive: Insights for Technology Marketers
How Can Technology Marketers Help Sales (and Themselves) Be More Successful?
I often preach about the importance of deeply understanding your buyers in order to create engaging, useful content. One extremely valuable channel for intimate buyer understanding is your sales team. They’re on the front lines all day long talking to buyers, and they have great insights on what resonates and what doesn’t.
However, it’s been my experience that most high-tech marketing and sales teams aren’t...
More..Why YOU Should Be Your Company’s Buyer Expert
And Why MSU’ing is the PitsNow, yes, I did attend Michigan State University, but MSU’ing is not about college. It’s about Making Stuff Up (that term is courtesy of Pragmatic Marketing) and it’s a rotten thing to experience if you’re in technology marketing.
If you’ve been a marketer for any length of time, you know that MSU’ing is not fun. It can cause the average marketing manager to sweat bullets.
Let’s say you’re creating content (and not just any content, but...
More..Does Anyone Really Read Your Marketing Brochures?
Becoming an Expert on Your Buyers
The information overload in our digital world is staggering. As a marketer in the technology industry, you’ve got to ask yourself “Does anyone read this stuff I’m producing?” After all, technology is a competitive industry, and your competitors are hitting your buyers as hard as you are.
No wonder technology prospects are jaded, aren’t taking your sales teams’ phone calls, and just want to be left alone until they are ready to reach out to you. But...
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