Book Review: “Content Rules” by Ann Handley and C.C. Chapman

Highly Recommended for Content Marketing Strategies & Tactics

I’m an avid reader of business books, but truthfully, I don’t find many that are helpful and offer up unique ideas I haven’t heard elsewhere. Many seem to be filled with fluffy strategies that aren’t relevant to my situation – well-defined tactics are often missing.

Here’s a book that really delivers outstanding strategies AND tactics: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and...

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Banning “Franken-speak” from Technology Marketing

Join my cause to write like a human - not a robot

The words “engaging and interesting” don’t normally occur in the same sentence as “technology marketing.”

I think we’ll all admit, the vast majority of technology marketing content is really quite dull. Now why is that? Yes, we are marketing complex products and our audience might be techie folks, but still. Why can’t we be more like B2C companies that make even toilet paper sound pretty compelling?

I think we can do a better...

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