Technology Content Marketing Blog: Relationship Building
Interview with a High-Tech Sales Executive: Insights for Technology Marketers
How Can Technology Marketers Help Sales (and Themselves) Be More Successful?
I often preach about the importance of deeply understanding your buyers in order to create engaging, useful content. One extremely valuable channel for intimate buyer understanding is your sales team. They’re on the front lines all day long talking to buyers, and they have great insights on what resonates and what doesn’t.
However, it’s been my experience that most high-tech marketing and sales teams aren’t...
More..The Importance of Aligning Content with Your Sales Cycle
Giving Buyers What They Want When They Want It
Content marketing is about producing high-value content that addresses your buyers’ concerns and interests. The focus is on education, not selling. It’s also about giving buyers the information they want when they want it – not hitting them over the head with lots of stuff they may not be ready for – because they’ll either ignore it or delete it.
Remember, technology buyers are delaying talking to your sales team – they want to do as...
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