Tag Search: Content Marketing
Chief Content Officer: a New C-Level Executive for High Tech Companies?
Does Your Organization Need a Chief Content Officer?
Just how important is content marketing to high-tech organizations’ strategic marketing direction? Important enough that a C-level executive should be appointed to direct all content marketing activities?
Maybe so – check out Joe Pulizzi’s Chief Content Officer (CCO) job description which was created by crowd-sourcing. As Joe says “it’s clear that this is an extremely challenging but necessary position in any company today, as...
More..Book Review: “Content Rules” by Ann Handley and C.C. Chapman
Highly Recommended for Content Marketing Strategies & Tactics
I’m an avid reader of business books, but truthfully, I don’t find many that are helpful and offer up unique ideas I haven’t heard elsewhere. Many seem to be filled with fluffy strategies that aren’t relevant to my situation – well-defined tactics are often missing.
Here’s a book that really delivers outstanding strategies AND tactics: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and...
More..The Importance of Aligning Content with Your Sales Cycle
Giving Buyers What They Want When They Want It
Content marketing is about producing high-value content that addresses your buyers’ concerns and interests. The focus is on education, not selling. It’s also about giving buyers the information they want when they want it – not hitting them over the head with lots of stuff they may not be ready for – because they’ll either ignore it or delete it.
Remember, technology buyers are delaying talking to your sales team – they want to do as...
More..What is Content Marketing?
It’s All About Educating vs. Selling
Content marketing might be called a “trend” by some folks, but in reality, it’s nothing new to the marketing world – even for technology companies. Content marketing is the idea of the marketer as a publisher. It focuses on creating marketing content that emphasizes education versus sale-pitches. It eliminates “Wow, here’s how we’re great!” messaging in favor of producing interesting content that helps solve prospects’ challenges.
This...
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