Content Marketing Strategy

Most technology buyers want to do their own research before they contact your Sales team. Understanding this and giving buyers the information they want keeps them coming back for more (and if they can’t find what they want, it’s a simple mouse click to go elsewhere.)

I’ve built content marketing programs for startups to large enterprises like Symantec. I’ll work with you to determine what you need and outline a content marketing plan for achieving it.

I’ve helped technology companies build content strategies for:

• Product launches
• Thought leadership campaigns
• Repositioning products for new markets
• Website redesigns
• Customizing existing content for overseas markets
• Lead nurturing campaigns
• Repurposing or “re-imagining” existing content in fresh ways

To learn more about my 7 step process for building a content marketing process, request my free report.

Other Services

Need help writing content? Learn about my copywriting services.

Need help determining what messaging best resonates with your buyers? Learn about my messaging services.